These videos were created for Oakland University to promote various academic departments, campus events, philanthropic initiatives, student recruitment and retention initiatives and alumni campaigns. While working in OU’s communications and marketing department, I captured campus footage over several years that was used in these projects.
The videos had a wide variety of uses from commercials on local television and digital advertising campaigns, to social media storytelling pieces and features at live events. We told stories about students, faculty, staff and alumni’s experiences on and off campus. These stories brought us everywhere from New York City to Flint to meet successful alumni, and from the organic farm to Alzheimer’s research labs to meet passionate students. Oakland University is located in Rochester Hills, Michigan and has more than 19,000 students and over 250 degree and certificate programs.