This series of videos was created for Warrior Sports to advertise several lines of their hockey equipment – Alpha QX, Warrior G3 and Warrior GT. For the Alpha QX videos, we filmed this in-studio focusing on the products and the technology differences from the previous Alpha line. I worked closely with Warrior’s in-house marketing department who developed the look and feel of the brand. For the G3 and GT product videos we filmed these on-ice focusing on the target market of high school and college students using the products in action.
Warrior Sports is a sports equipment manufacturer based in Warren and owned by New Balance. They design and manufacture hockey and lacrosse equipment including sticks, helmets, gloves, goalie masks, and protective gear.